Secrets to writing B2B business articles (that people will really want to read)
In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right?
The story of our old minivan is the story of our family
Sometimes a vehicle becomes inextricably linked with the life of a family. In this essay, which originally appeared in the Globe and Mail in September 2019, I wrote about saying goodbye to my minivan.
How to stop sabotaging your own blog
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads?
Guess what – it’s probably your own fault.