In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right?
Sometimes a vehicle becomes inextricably linked with the life of a family. In this essay, which originally appeared in the Globe and Mail in September 2019, I wrote about saying goodbye to my minivan.
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what - it’s probably your own fault.
