Secrets to writing B2B business articles (that people will really want to read)
In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right?
The story of our old minivan is the story of our family
Sometimes a vehicle becomes inextricably linked with the life of a family. In this essay, which originally appeared in the Globe and Mail in September 2019, I wrote about saying goodbye to my minivan.
Roadrunner revamped
How to stop sabotaging your own blog
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads?
Guess what – it’s probably your own fault.
Words and Ideas
Welcome to Great Blue’s blog! Here you will find everything from advice on content marketing and communications, to examples of client work, to personal essays and observations – a snapshot of my writing style and experience.